About Us

Marketing and Communication Manager

Job Purpose:

  • Development and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with the Director.
  • Creation of communications, press releases and speeches, as well as taking ownership of digital assets – website, social media platform to drive the company’s presence online.

 

Job Descriptions

 

  • Develop and implement integrated digital marketing plan to include website, search engine optimization, paid search, online partnerships, email marketing, social media and mobile marketing.
  • Create and curate updated, compelling content, blogs, and articles to improve SEO.  Serve as the primary website administrator.
  • Manage and develop the social media channels to drive brand building and lead generation.
  • Review and report on analytics for website, social media and digital advertising.
  • Develop and review all marketing and promotions materials for the company including all collateral materials, signage, website content, and social media initiatives.
  • Oversee creation, planning, and coordination of on-premise events, ensuring accurate execution of promotions, including communication across all supporting departments.

 

Job Requirement:

 

  • Bachelor’s Degree in communications, marketing, or related field.
  • A minimum of six years of experience in inbound marketing, digital and social media marketing in tourism, hospitality or e-commerce sectors.
  • Fully versed in SEO best practices and analysis of web and social media channels.
  • Familiar with digital campaign management and reporting tools.
  • Proven track record in driving business results through digital marketing and social media campaigns. Strong knowledge of Chinese social platforms is a strong plus. In order to liaise with Chinese speaking associates.
  • Excellent copywriting, editing and proofing skills.
  • Effective organizational skills to function effectively and multi task under time constraints and within established deadlines; making empowered decisions and taking ownership of designated projects and areas.

 

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