Singapore GP will locate grandstands, lifestyle areas, entertainment and F&B outlets within the Singapore Flyer Garden and adjoining areas facing the track.  To complement the existing landscaping, the area will showcase the latest in grandstand design.

A key part of the deal is the co-ordinated management of both parties’ sales and ticketing infrastructures which will ensure a seamless ticketing experience for visitors to the 2008 FORMULA 1™ SingTel Singapore Grand Prix and the Singapore Flyer. Under the deal, both companies will jointly promote the Flyer facilities and all patrons to the race will have access to the venue.

 “The agreement is a great example of a win-win deal with both parties maximising on the huge potential offered during the FORMULA 1™ race weekend. This is particularly important given the number of private land owners around the circuit and the deal will be a good model to use with other interested parties,” commented Michael Roche, Executive Director of the Singapore GP. 

David Beevers, General Manager of the Singapore Flyer added, “Working in partnership with Singapore GP has allowed us to add great value to their race and, at the same time, incorporate the Singapore Flyer as a key element of the official circuit seating and activities.  We look forward to showcasing the Flyer to both the race-going public as well as the world”.

Given the huge infrastructure around the street circuit, there is no guarantee that many of the unofficial vantage points will have unobstructed views of the race. The safety fences, lighting system and numerous advertising hoardings present potential obstacles for viewing from unauthorised venues on the peripherary of the track.

Alastair Hunt, Singapore GP’s Circuit Park Manager explained “We are the only company with the rights to offer tickets. We are actively speaking to venues around the race circuit in order to structure joint deals, as we did with the Singapore Flyer, to help secure unobstructed race views and maximise involvement from as many vantage points as possible”

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About FORMULA 1™ SingTel Singapore Grand Prix
The inaugural FORMULA 1™ SingTel Singapore Grand Prix will take place on 28 September 2008 on a street circuit of public roads around the Marina Bay area. The race will be the first held at night in FORMULA 1™ history and is the first street race in Asia. Three-day Corporate Hospitality Suite packages were launched on 28 November 2007, with sale of three-day passes to the public due to start in mid January 2008. Single-day passes will be released for sale just before the Chinese New Year, subject to available inventory.

About Singapore GP Pte Ltd
Singapore GP Pte Ltd is the race promoter for the 2008 FORMULA 1™ SingTel Singapore Grand Prix. It holds five-year renewable rights to stage the Singapore Grand Prix, beginning with the 2008 Season. The company is a partnership between Komoco Motors and regional events company Lushington Entertainments, via its parent company Reef Enterprises.

About Singapore Flyer Pte Ltd
Standing at 165 metres tall, the Singapore Flyer is a new waterfront attraction that will open on March 1st 2008.  A high level of sophistication and engineering technology was used to design this S$240m observation wheel.  Set amongst lush gardens and a fully serviced visitor centre, 28 capsules will take up to 28 guests on a 30 minute ride with unique unobstructed views of the spectacular Singapore waterfront. 

For more information, please contact:

Singapore GP Pte Ltd
Fiona Smith
Communications Manager
Tel: (65) 6731 4943
Mobile: (65) 8248 3363
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www.singaporegp.sg

Singapore Flyer Pte Ltd
David Beevers
General Manager
Tel : (65) 6334 9621  
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www.singaporeflyer.com.sg

Adval Brand Group Pte Ltd
(Exclusive Sales, Marketing & Ticket Distribution Agent of Singapore Flyer)
Patsy Ong
Managing Director
Tel: (65) 6734 8829   
www.adval.com.sg